So this one doesn’t exactly put this YouTuber’s face at the forefront, however, it’s obviously a conscious choice.
And the consistency of thumbnail design gives his channel a more professional look which is important since people will watch his videos to learn something, rather than just be entertained. First of all, he’s a fairly famous guy and his image can hook a lot of people immediately. While you may think it lazy, this actually works very well for the type of video content he produces. If you head over to this digital marketing expert’s channel you’ll notice that he uses the same thumbnail image for several videos with just changing the title and sometimes tweaking the background slightly. For those with an acting background, don’t worry about being subtle! Make it really clear what kind of reaction your video content is meant to produce (laughter, being emotional or embarrassed, etc.) His YouTube thumbnails are a great example of how much impact a human expression can deliver. The text found in his thumbnails uses bold fonts which helps further prompt emotional curiosity. Whether he’s making a silly face, looking into the camera, or (presumably) at the screen, he’s now definitely reached the point where it’s enough for his target audience to just catch a glimpse of his face and click on the video immediately. The second one is about bad makeovers and even without the title, the video thumbnail perfectly captures the silly and entertaining nature of the content.Īlthough this YouTube legend has a very diverse thumbnail design, one consistency is definitely him appearing in them. In this first example, the video is titled “A Message” and you can see Jenna in a pretty casual look facing the camera, which immediately conveys a sense of honesty (it’s almost confessional and that’s a powerful sentiment to draw viewers attention). However, when you view them together with the video title, you’ll see why they make such a strong impact. They’re incredibly simple-in fact, you may not think they look like custom thumbnails at all. This highly successful YouTuber is a great example to start with, as her video thumbnails usually don’t contain any text (which is pretty rare in this community). It helps potential viewers immediately recognize people whose content they’re interested in and can help bump up those click-through rates! 1. This type of YoutTube thumbnail design is especially popular with YouTubers whose channel is focused on their experiences (whether it’s lifestyle, gaming, fashion, etc.).
Remember that “I want you” Uncle Sam poster? Well, that design perfectly captures the power of a visual which includes a person looking right at you. The YouTuber thumbnail: utilize the power of human expression